5 Ways to Measure Enterprise Social Success

See on Scoop.itInnovate Your Workplace

Gartner says 90% of the Enterprise Social initiatives fail because they follow the worst practice approach of “provide and pray.” We’ve all had enough experience to know that “build it and they will come” doesn’t work with IT projects. But internal social networks often propagate virally and without planning, which makes measuring success with them a little trickier. Often social networks are not owned by IT until the levels of business use start requiring it, and indeed, IT may know nothing about the use of the new tools until it has progressed.


Defining success can be difficult, and frankly, the definition for your enterprise might be quite different from another organization. I hate to give the “it depends” answer, but it is true. It depends on what works in your corporate culture, and as the use of the tool matures in your organization, the way that you define success changes。

See on blog.viewdolabs.com


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